Late, last summer I sat down with San Francisco artist Sarah Applebaum. Below are pics I took and our podcast. Although the podcast is a bit late -- what we talk about is relevant and I think you'll enjoy what Sarah has to say about creating and connecting to the larger world around her. Enjoy!
You can listen below or download from iTunes (and subscribe ;)
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In 2003, sisters and bffs, Eunice and Sabrina Moyle co-founded their stationary company Hello! Lucky in Eunice's garage with a vintage Vandercook press and a desire to own their own company. Sabrina does the numbers, while Eunice takes care of the creative side. It all began with Eunice's cards and invitations she made on the side for friends and family; together they built Hello! Lucky from the ground up.
I had the pleasure of taking pictures of their cuter than cute SOMA studio. The workshop is filled with lots of natural light, color and creativity. Everywhere you turn is their signature quirky, modern vintage style; ribbons, flowers, white washed wood and of course all the stationary you could ever imagine. In every space you looked sat greeting cards, wedding Invites and so much more. It was such a fun visit.
Hello! Lucky makes both digital and letterpress printings. The letterpress is all done in house on enormous, beautiful presses. While I was there James one of the printers was working on detailed beautiful, business cards of their marketing manager (a close friend of mine) Christina Loff. It was amazing to see all of the detail in these gorgeous cards. Meanwhile, Max the other half of the printing duo -- cut adorable 'we belong together' salt & pepper shaker cards. You can see pics below of them.
Be sure to check Hello! Lucky's blog, where they post real weddings, outings the sisters have, birds eye views into their printing practice...and of course the cutest stationary ever and sometimes free print outs!
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Jovi Schnell had mentioned to me during our studio visit that she was to work on a public arts mural for the San Francisco Arts Commisision in the coming weeks. It's an initiative called, SOMA Alleyways Improvement Project, to do exactly what it says. I live in a kind of rugged area of SF so you can imagine how excited I was when I found out it's is only a block from me! I was able to take a bunch of pics of the process before, during and after. You can see more on the blog's flickr.
Here is a key to the imagery:
Gear-Flower-Sun: Located at the center of the plaza this shape essentially represents Industry, Growth & Energy, but one could also construe the likeness to a Sunflower whose symbolism has long been associated with adoration, longevity peace and optimism as they always turn to face the sun.
Cycling Arrow: Within the circumference of this Gear/Flower/Sun there is a recycling arrow that speaks to life’s cycles and forces.
Moon, Compass & Pointer Stars from The Great Bear Constellation: Nested within this center motif there is an image of a moon in a crescent phase and a compass arrow that correlates to the plaza’s northern direction with the letter N at it’s tip. The two stars that are mapped onto the arrow symbolize the “Pointer Stars”. These two stars are present in the constellation called “The Great Bear” a.k.a The Big Dipper and are often used as guides to locating the North Star.
If you are in SF here is a map to the mural.
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